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[Editorial] Now That Samsung Was Found Liable, What are the Potential Ramifications?

This is a discussion on [Editorial] Now That Samsung Was Found Liable, What are the Potential Ramifications? within the Atrix News & Site News forums, part of the Motorola Atrix News & Site News category; Apple vs. Samsung in the U.S. Court System: It was one of the most titanic trials of the decade. A fight between two juggernauts of ...

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Thread: [Editorial] Now That Samsung Was Found Liable, What are the Potential Ramifications?

  1. #1
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    [Editorial] Now That Samsung Was Found Liable, What are the Potential Ramifications?


    Apple vs. Samsung in the U.S. Court System: It was one of the most titanic trials of the decade. A fight between two juggernauts of the mobile industry. Similar battles where being waged around the world, with various outcomes, some of which are still to be determined. In the end, (although the appeals process is just beginning), Samsung lost to Apple. The verdict was paradoxically both shocking and unsurprising. Most of us realized that there was some copying going on (by both sides), but few of us expected the defeat to be so utterly lopsided in Apple's favor. But, what does this defeat mean going forward, for the companies involved, the consumers, and the legal system in general? Here's a brief analysis below culled from multiple sources around the web. Before that here is a defiant statement issued by Samsung in response to the outcome:

    Samsung said in a statement, "[This was] a loss for the American consumer. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple's claims."
    Regardless, now that Samsung has been defeated by Apple in a U.S. court, we have several things to consider throughout this trial. We will attempt to list just a few of the most important ones (please keep in mind, much of this is simply speculation):
    • There is now a long appeals process coming, and it is possible we could see some reversals.
    • During this trial, the publicity of the case actually helped Samsung in world-wide market acceptance and consumer knowledge.
    • Because of all of this publicity Samsung is now considered an equal to Apple; however, after the verdict, their reputation could go either way. It could bolster their position, or they could be perceived as a copycat.
    • Even if Samsung is hurt by this, it may not be much. They are still way ahead of Apple in the emerging markets of China, by a factor of over 2 to 1. Plus, this could rally Android fans even further.
    • Apple will likely now ask for a ban on several Samsung products.
    • Because the infringement was found to be "willful," Apple could seek Treble damages. That would turn the $1 Billion dollar verdict into $3 Billion. That's almost half the profit they made over the past year.
    • This could lead to some sort of cross-licensing agreement between Apple and Samsung, in which Samsung pays Apple to make Android phones. Apple could then go after other Android OEMs for the same thing. This would hurt Android in the long run.
    • Conversely, if Apple decides to pursue bans only, they can now use this case as precedent to go after other Android OEMs, which might hurt Android more (or could force change in the current U.S. Patent system).
    • If Apple does seek a cross-licensing agreement, it will likely cause the price of all mobile devices to go up, which only hurts the consumer and market competition.
    • Emboldened by their success, Apple could try to go after the Galaxy S III now.
    • In the long run, this could actually hurt Apple more than it helps them, because they have effectively forced their competitors to think even further out of the box to remain competitive. Because of this, their competition is likely to change the rules of the game by creating a more disruptive technology. There are signs that this has already happened. Apple is now likely to release an iPad Mini, and an iPhone with a larger display. Both of these are reactive moves designed to keep up with the changes in the market brought on by Android.

    As you can see, there are a ton of ways to look at this situation, and we have only covered just a few. There are obviously other factors to consider, and other perspectives on this complex issue. Share some of your ideas in the thread!
    Last edited by dgstorm; 08-25-2012 at 08:26 AM.
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  2. #2
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    Personally I think Apple is making a huge mistake by overly pursuing the legal avenue, it seems their next big ticket item is the iSue. I don't know all the legalities, but if they win too many of these cases could they end up opening themselves up for antitrust issues? I mean it seems like they are switching to using law rather than innovation to stay ahead of the competition...
    SteveO390 and MJPollard like this.

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    Since it's now outright *war*, Samsung should immediately stop providing Apple with the hardware (screens, CPUs, etc) that appear to be such an important part of their products. Or, if that sounds too extreme, *triple* their cost so that Apple will have to pass that cost on to their consumers.
    Condor97 likes this.
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  4. #4
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    This reminds me of when they told the WWF that they could not be the WWF anymore, because another organization had the same acronym. So now its the WW_.... That sure accomplished alot.

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    Also worth noting, in regards to Apple infringing on Samsung's own patents as well as the reverse:

    "Samsung plans to appeal, pointing out that it has won similar cases against Apple in the United Kingdom, the Netherlands, Germany, and South Korea."

    http://www.carseywolf.ucsb.edu/mip/a...y-over-samsung
    Last edited by stalemate; 08-30-2012 at 03:36 PM. Reason: added source
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    Looks like Apple isn't happy yet. S3 and Note are the target now.

    Apple goes after Galaxy S3, Note in new court filing | Apple - CNET News

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    It appears that they will only be happy when the iCrap is the only product of it's type on the market.
    das8nt likes this.

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    Quote Originally Posted by WERA689 View Post
    It appears that they will only be happy when the iCrap is the only product of it's type on the market.
    Well, that's just the thing. The iPhone is like a $5 hooker... it's a sure thing. AT&T got it first and made a boatload of cash off it. Verizon and Sprint got it next and both are reaping the benefits from services and such...

    I can't really blame Apple for looking for more profit, but my God... it has to stop somewhere. You don't see Microsoft suing Samsung for that ridiculous "start menu" for Windows 8 or Google for their obvious copy of the side-swiping panes from WP7.

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    I wouldn't characterize this move by Apple as "profit chasing". I believe it is more of some sort of vendetta that Steve Jobs instilled in his people against the likes of Samsung and Google. For what ever reason Steve thought it was ok to copy others at first (and in fact said so, I'm sure you all have seen the YouTube clips) and then decided he would patent EVERYTHING his company made or did so they could sue any and all competition. I still put most of this on our patent system, I mean seriously, how the hell can you patent "slide to unlock" and the bounce back at the end of menus?!

    --Steve
    Last edited by SteveO390; 09-11-2012 at 06:22 PM.
    UltraDroid and stalemate like this.


 

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